A brand designer specialised in
Brand core &
Identity
Strategic Brand Designer with 7+ years of experience shaping brands across B2B and e-commerce.
I combine strategic thinking, visual design, and illustration to build distinctive brand identities and bring them consistently to life across products, marketing, and communications.
I am based in Helsinki, working globally.
Projects
05.
Brand Refresh
@2022
04.
Website Refresh
@2022 - 2026
03.
Campaign
@2026
02.
Brand Strategy
@2025
01.
Illustration Library
@2025
“Positive attitude, showing interest, asking questions. Expressing honest opinions and concerns. The brand - input you have provided are very good and useful. ”
Finance Project Manager
Beth makes a genuine effort to understand the business context and stakeholders’ perspectives by asking thoughtful questions and actively listening. You proactively seek input and involve people who can add insight, and she works towards pragmatic compromises that move the work forward.
— Emma Tallgren
Marketing & Communications Manager, Europe
Beth has the mindset of an art director. She’s always thinking beyond the task at hand. Whether it’s developing illustration styles, shaping brand identity, or contributing to processes, she approaches her work with intention and a clear understanding of how it connects to the bigger picture.
— Corey L'Esperance
Creative Lead | Branding & Stakeholder Ecosystems | MBA
It was really fun to work with Beth and the website looks amazing in no small parts thanks to her efforts and creativity.
— Michel Rouleau-Dick
Postdoctoral Researcher
Beth is really great to collaborate with and can solve any visual puzzle handed over to her. she takes strong ownership of the projects she is involved in and consistently bring in fresh ideas – often even beyond her immediate role as a designer or the original scope. That ability to think big is a real strength and something worth holding onto, as it also feeds into future work and broader initiatives.
— Marinna Vento
Senior Communications Specialist
