Visual. Brand. Art.
Helsinki, Finland
Visual. Brand. Art.
Helsinki, Finland
Visual. Brand. Art.
A brand designer specialised in
A brand designer specialised in
A brand designer specialised in
Illustration &
Brand Identity
About
Strategic Brand Designer with 8+ years of experience across Brand development and Visual design.
I am based in Helsinki, working globally.
Strategic Brand Designer with 8+ years of experience across Brand development and Visual design.
I am based in Helsinki, working globally.
People don't buy what you do – they buy why you do it." – Simon Sinek
Projects
03.
Dare to care
@2026
03.
Dare to care
@2026
02.
Brand Essence & Expression
@2025
02.
Brand Essence & Expression
@2025
01.
Branded Illustration library
@2025
01.
Branded Illustration library
@2025
Clients
In-house & Freelance Clients list
Art shows
Linving single -art show
June, 2025 at Enchanté cafe
“Living Single” explores the chaotic and often hilarious reality of solo living
Through bold, intimate, and sometimes painfully relatable illustrations, the exhibit celebrates autonomy, loneliness, freedom, dancing in socks, and that one plant we all keep forgetting to water.
Grateful for everyone who came through, vibed, and shared in the evening.
No planned art show in the coming 3 months.
Testimonial on my collaboration with teams.
“Positive attitude, showing interest, asking questions. Expressing honest opinions and concerns. The brand - input you have provided are very good and useful. ”
Finance Project Manager
“Positive attitude, showing interest, asking questions. Expressing honest opinions and concerns. The brand - input you have provided are very good and useful. ”
Finance Project Manager
It was really fun to work with Beth and the website looks amazing in no small parts thanks to her efforts and creativity.
— Michel Rouleau-Dick
Postdoctoral Researcher
It was really fun to work with Beth and the website looks amazing in no small parts thanks to her efforts and creativity.
— Michel Rouleau-Dick
Postdoctoral Researcher
Beth makes a genuine effort to understand the business context and stakeholders’ perspectives by asking thoughtful questions and actively listening. You proactively seek input and involve people who can add insight, and she works towards pragmatic compromises that move the work forward.
— Emma Tallgren
Marketing & Communications Manager, Europe
Beth makes a genuine effort to understand the business context and stakeholders’ perspectives by asking thoughtful questions and actively listening. You proactively seek input and involve people who can add insight, and she works towards pragmatic compromises that move the work forward.
— Emma Tallgren
Marketing & Communications Manager, Europe
Beth has the mindset of an art director. She’s always thinking beyond the task at hand. Whether it’s developing illustration styles, shaping brand identity, or contributing to processes, she approaches her work with intention and a clear understanding of how it connects to the bigger picture.
— Corey L'Esperance
Creative Lead | Branding & Stakeholder Ecosystems | MBA
Beth has the mindset of an art director. She’s always thinking beyond the task at hand. Whether it’s developing illustration styles, shaping brand identity, or contributing to processes, she approaches her work with intention and a clear understanding of how it connects to the bigger picture.
— Corey L'Esperance
Creative Lead | Branding & Stakeholder Ecosystems | MBA
Beth is really great to collaborate with and can solve any visual puzzle handed over to her. she takes strong ownership of the projects she is involved in and consistently bring in fresh ideas – often even beyond her immediate role as a designer or the original scope. That ability to think big is a real strength and something worth holding onto, as it also feeds into future work and broader initiatives.
— Marinna Vento
Senior Communications Specialist
Beth is really great to collaborate with and can solve any visual puzzle handed over to her. she takes strong ownership of the projects she is involved in and consistently bring in fresh ideas – often even beyond her immediate role as a designer or the original scope. That ability to think big is a real strength and something worth holding onto, as it also feeds into future work and broader initiatives.
— Marinna Vento
Senior Communications Specialist
We launched faster, converted better, and finally feel confident in our digital presence.
— Zoe Anderson
Startup Founder
We launched faster, converted better, and finally feel confident in our digital presence.
— Zoe Anderson
Startup Founder
