Logo
  • Beth Burka Brand Designer Illustrator Beth Burka Product Designer

Logo
  • Beth Burka Brand Designer Illustrator Beth Burka Product Designer

Logo
  • Beth Burka Brand Designer Illustrator Beth Burka Product Designer

Intro

Hi, I'm Beth

Hi, I’m Beth

My name is Beth Burka, and I am a Helsinki-based designer specialised in brand identity and product design. I combine strategic thinking, visual design and illustration to build distinctive brand identities.

My name is Beth Burka, and I am a Helsinki-based designer specialised in brand identity and product design. I combine strategic thinking, visual design and illustration to build distinctive brand identities.

Over the past 7+ years, I have led brand projects, including a global brand refresh and a brand component library system. I have contributed to brand campaigns across physical and digital touchpoints.

Over the past 7+ years, I have led brand projects, including a global brand refresh and a brand component library system. I have contributed to brand campaigns across physical and digital touchpoints.

My work helps companies make their business value clear so that customers can decide with confidence.

My work helps companies make their business value clear so that customers can decide with confidence.

What I do

I do it all

I do it all

01

Develop strategic brand cores

Develop strategic brand cores

02

Build brand identities

Build brand identities

03

Product design (UX/UI)

Product design (UX/UI)

04

Digital & print design

Digital & print design

05

Website design

Website design

06

Build visual systems (icons & illustration)

Build visual systems (icons & illustration)

Overview

7+ years in brand and product design

7+ years in brand and product design

2023 – 2026

Senior Brand Designer

Senior Brand Designer

Wärtsilä

Wärtsilä

2022 – 2023

Brand Specialist

Brand Specialist

Wärtsilä

Wärtsilä

2020 – 2022

Visual Designer

Visual Designer

Wärtsilä

Wärtsilä

2019 – 2020

Visual Designer

Visual Designer

Finnair

Finnair

2025

Brand Strategy

Brand Strategy

UAL

UAL

2021

Professional Diploma in UX Design

Professional Diploma in UX Design

UX Design Institute

UX Design Institute

Tools and skills

Design tools

Photoshop

Photoshop

Illustrator

Illustrator

InDesign

InDesign

Dimension

Dimension

After Effects

After Effects

Figma

Figma

Procreate

Procreate

Canva

Canva

Framer

Framer

Squarespace

Squarespace

Visual design

Print media

Print media

Typography

Typography

Branding

Branding

Layout design

Layout design

Illustration

Illustration

Product design

Product design

Drawing

Drawing

Painting

Painting

Colour theory

Colour theory

Grid system

Grid system

Multimedia installation

Multimedia installation

Art direction

Art direction

Off the clock

Illustrating makes me happy

Illustrating makes me happy

I've illustrated and painted since I was a teen, and I still love it.

I've illustrated and painted since I was a teen, and I still love it.

Through my illustrations, I preserve vivid moments from Addis Ababa: its vibrant colours, its diverse characters and the corners of the city that have stayed with me. Illustrating is how I slow down and find joy and play in the middle of life's chaos. It reminds me that even in the mess, there's still room for colour, connection and fun.

Solo art show: Living Single, Enchanté café, June 2025.

Solo art show: Living Single, Enchanté café, June 2025.

See my illustrations

→