Beth Burka
Brand designer · Product designer · Illustrator
About
I am a Helsinki-based designer specialised in brand identity and product design. Over the past 7+ years, I have led brand projects including a global brand refresh and a brand component library system, and contributed to brand campaigns across physical and digital touchpoints.
Approach
My work helps companies make their business value clear, so that customers can decide with confidence.
Based in
Helsinki, Finland
What I do
I do it all.
01
Develop strategic brand cores
02
Build brand identities
03
Product design (UX/UI)
04
Conduct as-is studies
05
Bring the brand into product design
06
Build visual systems
Experience
7+ years in brand and product design.
From visual design at Finnair to leading global brand work at Wärtsilä: a brand refresh, an illustration library and a website redesign.
2023 – 2026
Senior Brand Designer
Wärtsilä
2022 – 2023
Brand Specialist
Part of the core brand team behind the 2022 brand refresh: evolving the typography, colour system, grid and iconography, and rolling the refreshed identity out across digital and print.
Wärtsilä
2020 – 2022
Visual Designer
[One line: e.g. visual design for campaigns, presentations and digital channels across the Energy and Marine businesses.]
Wärtsilä
2019 – 2020
Visual Designer
[One line: what you designed at Finnair, e.g. marketing, in-flight or digital materials.]
Finnair
Education
2025
Brand Strategy
University of the Arts London (UAL)
2021
Professional Diploma in UX Design
UX Design Institute
Tools and skills
What I work with.
Design tools
Adobe Creative Suite (Photoshop, Illustrator, InDesign, Dimension, After Effects) · Figma · Procreate · Canva · Framer · Squarespace
Visual design
Print media · Typography · Branding · Layout design · Illustration · Product design · Drawing · Painting · Colour theory · Grid systems · Multimedia installation · Art direction