A web refresh project, that focused in The main navigation menu, Home page and About us page structure and asthetic redesign. The goal was to restructure the informaiton flow and create a brand base UI redesign.
Year:
@2022 - 2026
Industry:
Product design – UX/UI design
Client:
Wärtsilä
Product designer– UX/UI
Business Problem
The main navigation had become cluttered over time, with multiple global and business teams adding content independently and without a shared structure. The priority was rebuilding the information architecture around user needs before any visual work could begin.
The homepage needed to represent two distinct business segments with equal weight and visibility. Getting the prioritisation right required rounds of benchmarking, stakeholder input, and sessions with content creators to align on structure before moving into design.
The work
Grounded in benchmarking and user research, then restructured and re-categorised the main navigation.
The About Us page had two audiences to serve at once, the external Wärtsilä Story campaign, and employer branding. Differentiated the brand experience for each, in structure, content, and tone, while keeping it consistent as one brand.
Impact
A content-first homepage and About section refresh that modernised design, clarified the Wärtsilä Story, improved UX and navigation, introduced curated content, and established reusable templates, delivered via cross-team collaboration and launched in December 2025.
